Behaviour at the shelf
Intervenes at the impulse — not another guilt dashboard after the purchase.
Patent-pending method
Scan → Skip → Invest
Turn a skipped buy into an investment — and see the CO₂ you avoid.
Patent-pending method: scan what you’re tempted to buy, see estimated price and lifecycle emissions, skip or swap, then invest the savings through partners. Track money and estimated CO₂ together.
How it works
From Home impact stats through scan, skip/swap, instrument pick, and partner invest stub. Figures are estimates, not guarantees. Investing via partners is not live yet.
1
Scan
Live camera on the product at the shelf.
2
Estimate
AI price + lifecycle CO₂ — labeled estimates.
3
Skip or swap
Don’t buy — or pick a better alternative.
4
Invest
Put the savings into stock or index via partners.
5
Track
See invested money and CO₂ impact over time.
Illustration only
Skip a ~150 NOK shirt and invest that amount in a Nasdaq-linked index fund through partners. Any future value is an estimate, not a guarantee — and you also avoid the estimated emissions from that purchase.
Clear vs lookalikes
Lookalike “what if” apps
Hypothetical charts of what you might have earned. Fantasy math. No real invest path.
Invest Instead
You actually skip or swap, invest the amount through partners, and track estimated CO₂ from that choice.
Why it helps
Fintech + climate
One habit loop: money you keep investing, emissions you can see — estimated CO₂ tracked alongside the money.
Partner rails
Building carefully with regulated partners for AML/KYC and invest-as-a-service. Stock/index only.